Guinness brings back iconic signage – with a modern twist

Posted on Apr 28, 2015

guinness-article-image

Independently certified with an IPX3 rating, the signage is illuminated with high quality ‘Superbright’ LED, which also has the added benefits of low energy usage and low maintenance costs.

Through the years, it could be said that Guinness signage has become just as well known as the beverage itself, with reproductions of it’s iconic advertising adorning the walls of pubs, gift shops, and popular internet auction websites.

The public’s love of Guinness advertising was an influencing factor in the companies decision to feature a classic illustration in the rollout out of 105 new projecting signs across Ireland.

Designed and manufactured by Gaelite, the technology and manufacturing processes involved in this new rollout are a world away from the original rollout in the 1960’s and 70’s.

The signage was delivered in batches across Ireland – on time and on budget.